Being a graduate of one of the most reputable universities in Turkey, Boğaziçi (Bosphorus) University with “High Honor” degree, Sezen Sungur Saral is admitted to Harvard Business School – Owner & President Management program for 2020-2022 period.
She has been a professional volleyball player and a member of the National Ski Team.
Her first job was at CNR Holding, one of the major fair organizer companies in Turkey, and she worked her way up from sales representative to Deputy General Manager in 8 years.
She founded reeder in 2010 with her spouse Uygar Saral, who is also a graduate of Bogaziçi University. The intention was to launch e-book in Turkey which they believed would enable more people to read books as well as liberating knowledge and democratizing the consumer electronics industry.
She introduced the first e-book reader device to the market under the brand name reeder in 2010 and launched the e-book site in 2011.
In 2012, she launched the first 3G Android tablet in Turkey partnering with Turkcell, the main GSM operator in the country, to initiate the first national retail promotion.
In 2013, she collaborated with Intel and in 2014, achieved the highest sales for Intel inside tablets for the EMEA region.
In 2015, she launched the first reeder smartphone and made it to top 25 in the market.
In 2016, she was selected by Endeavor Turkey and accepted to EY Entrepreneurial Winning Women program.
In 2017, she partnered with a strategic investor from China and in 2018 reeder factory was built in Anatolian city of Samsun, with a capacity of 600.000 pieces per year for producing mobile products including smartphones, tablet computers, smart watches, smart home appliances and medical tech devices.
She received the grand prize at “Woman Entrepreneur of Turkey” contest conducted by Garanti BBVA and KAGIDER (Women Entrepreneurs Association).
In 2019, she was selected as the “Woman Entrepreneur of the Year” in Turkey at the Entrepreneur of the Year contest organized worldwide by EY.
In 2020, she produced the first local “smart kids watch” which has been a rapidly growing category among wearables and the first local “infrared thermometer” which now has a wider usage due to pandemic.
In 2021, reeder is the leading tablet brand and the largest smartphone factory in Turkey with growing exports.
In 2022, reeder will be operating in its new factory which will triple the production capacity combined with a state of the art R&D center, one of the few ones in the country which are supported by the government.
As a woman entrepreneur in the field of technology, she participates in worldwide panels to share the inspiring story of 63% women-owned reeder brand.
Being a KAGIDER Board Member now, she works actively to empower women in Turkey.